it to provide accurate responses. The world's biggest brands in aviation, energy, insurance, media, and government rely on The Weather Company for data, technology platforms and services to help improve decision-making and respond to weather's impact on business. Website; the seventh most data-rich site in the world; one of the world's largest IoT data platforms; and industry-leading business solutions. Leveraging Watson technology, Watson Ads will help marketers outthink their current strategies by harnessing the power of cognition and the learnings to: Better understand brand perception and favorability. GSK Consumer Healthcare was brought on by PHD. Watson Ads benefits from the world's most accurate weather data provided by The Weather Company, which will be factored into query responses. They'll help us drive the industry and lead the direction for how cognition can improve advertising said Steinberg. Cognitive advertising: THE next frontier IN marketing "Transforming ourselves and industries is part of The Weather Company DNA said Jeremy Steinberg, global head of sales, The Weather Company.
"Our members will help us learn how to best leverage cognitive computing, machine learning, and natural language generation and processing. Help marketers use data more effectively "The dawn of cognitive advertising is truly a watershed moment. The Weather Company, an IBM Business, is the world's largest private weather enterprise, helping people make informed decisions and take action in the face of weather. Marketers have long sought an advertising solution that can create a one-to-one connection with the consumer, that can be personal, relevant and valuable; and can scale across millions of interactions and touchpoints. "This is a huge opportunity to expose consumers to all of the surprising and delightful experiences that Watson has in store for them - and to make advertising a truly valuable interaction for both our fans and our marketing partners, which is always our goal.". Using the data to offer quick and easy meal solutions in real time is exactly the experience we are looking to drive with consumers." "We are optimistic of Watson technology's ability in driving forward the future of marketing and are thrilled to have Campbell's and The Weather Company lead. GroupM's MEC and Mindshare, serving as Campbell's and Unilever's media agencies of record, drove the data strategy and discussions around this collaboration. Watson Ads will launch first exclusively across The Weather Company properties, but this is expected to have broad implications for other marketing channels, including out of home, television, connected cars, social media platforms and more.